Over the years, Yaran Group has expanded its operations continuously. Market research and analysis has always been and will always remain the key to the success of the Group. Regular market research has been a habit with its Group of Companies, which has equipped the Group to become capable of meeting the ever-changing market demands. Its objectives to expand to new industries, new activities, and new markets are always the driving force for studying the market requirements. The Group has focused in diversifying businesses to meet the various customer segments and intends to expand by investing in
expertise and research to foresee the new market dynamics.
As a result of the situation of Iran’s market, where no western brand, be it fashion, F&B or any other, was not allowed to be registered, one may not find a direct experience in holding a franchise brand looking into the portfolio of the company. However, the Yaran Group has always desired to invest in this market and since things now are moving to a better criteria, its group plans to expand its expertise for this market, invest in and revolutionize this untapped potential.